This SOW focuses on persuasive techniques, language techniques, non-language devices and presentational features used in advertising to have an effect on the reader. Students develop their analytical skills before creating their own advert with commentary for their assessment. Although this may sound dull, students had real fun with this scheme and found it genuinely interesting. They thoroughly enjoyed the 'speed dating' to learn about different advertising techniques. The SOW uses the following learning objectives in its lessons: LESSON 1 To understand how images are composed, and how to read figure signs. LESSON 2 To understand how images use colour, texture and viewpoint. LESSON 3 To understand how persuasive language techniques as used in adverts. LESSON 4: To describe the effect of persuasive (language) techniques used in adverts. LESSON 5 To analyse language techniques and presentational features in an advert. LESSON 6 To create own advert using knowledge and skills gained from analysis. LESSON 7 To create own advert using knowledge and skills gained from analysis. INDEPENDENT TASK TIME LESSON 8 To create own advert using knowledge and skills gained from analysis. INDEPENDENT TASK TIME